Barnes & Noble launches Apple app

New York City Barnes & Noble has launched a Barnes & Noble Bookstore application on the Apple App Store. The application for the iPhone and iPod touch makes it easy for shoppers to access millions of titles available at Barnes & Noble.

Barnes & Noble partnered with LinkMe Mobile from Evryx Technologies and Spotlight Mobile so that users can snap a photo to search millions of products. Using the iPhone or iPod touch camera, consumers can take a photo of the front cover of a book and within seconds get product details, editorial reviews, customer ratings, and reserve a copy in a nearby store.

The store locator also helps customers find local Barnes & Noble store, see upcoming events, and get directions.