Barilla enlists chef Krieger to promote whole grain pasta

CHICAGO Barilla announced that it has enlisted celebrity chef Ellie Krieger to help it promote its whole grain pasta line.

"To get people to eat well, don't say a word about health, rather just cook fantastic food for them," said Ellie Krieger.  "For example, Barilla Whole Grain pasta makes healthy eating a culinary experience; it is delicious while providing all the health benefits of whole grains."

In addition, Barilla has made exclusive recipes from Krieger available online at www.TryBarillaWholeGrain.com.

To further promote its whole grain pasta, Barilla announced that, through Oct. 31, customers who purchase a box of Barilla Whole Grain and are not satisfied by the product can receive a free box of their favorite regular Barilla pasta by submitting a completed redemption form found on the promotion website, original store receipt and UPC symbol.