Balance Innovations appoints EVP, tech innovation

Balance Innovations has appointed Al Ruth as EVP of technology innovation.



Ruth is a veteran of the retail technology industry with 17 years of experience managing data warehouse database solutions and customer support for top-tier retail accounts. In this role, Ruth will be responsible for providing technical perspective in sales efforts, working with the account management team and driving key innovation efforts.



Before joining Balance Innovations, Ruth was a sales director for Teradata Corporation, where he served as the global liaison for the Walmart account. He worked with Walmart on the sales, support and services teams to implement some of the largest data warehouse systems in the world. He also provided expertise on data visualization, business intelligence, data encryption and advanced analytics.



"Al brings a tremendous amount of sales and account management expertise, along with impressive technical acumen to the company," said president and CEO Steve Rempel. "His experience with selling, implementing and supporting technology solutions at major retailers will help further solidify Balance Innovations' position as the leader in retail cash management and reconciliation solutions."



"I believe strongly in the value that Balance Innovations is able to add to its customers with its product suite," Ruth said. "I'm looking forward to leveraging the latest technologies in the industry to add new capabilities to the products, including mobility and solutions for customers with large and small form factors. Balance Innovations is in a unique position to allow customers to reduce costs and improve profitability across their stores."



Balance Innovations is a leading developer of reconciliation and cash office management solutions for the retail industry.