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BabyUniverse, eToys Complete Merger


Denver, BabyUniverse Inc. and eToys Direct Inc. have completed their $276 million, all-stock merger, the online toy retailers said Monday.

BabyUniverse shareholders will own one-third of the shares of the combined company, and eToys Direct shareholders will own two-thirds of shares.

The new company will be located in Denver, and subject to shareholder approval, will be renamed The Parent Co.

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