Avery Dennison, VeriFone partner to offer mobile markdown solutions

FRAMINGHAM, Mass. — Avery Dennison Retail Branding and Information Solutions (RBIS) division, a leader in apparel and footwear industry solutions, has partnered with VeriFone, the leading provider of next-generation mobile retail software, to equip retailers with the GlobalBay Retailing solution, which provides the most productive and accurate markdown solution to date. Through the partnership and the development of its own smart device compatible technology, Avery Dennison strengthens its ability to provide retailers with effective solutions for mobile devices.

Through the Avery Dennison and VeriFone partnership, retailers can now add price markdown capabilities into their existing smart device systems quickly and easily.

The Avery Dennison solution includes a robust, turnkey markdown application developed through the new partnership that enables retailers to maximize the use of the smart devices that they are currently investing in for customer service, to improve sales and save labor through a more effective markdown process. Combined with Avery Dennison’s own smart device compatible Pathfinder™ 6140 Printer, a one-piece scan, print and apply handheld price marking technology, the Avery Dennison Markdown application ensures markdowns are executed accurately and productively. It also provides retail executives with full dashboard reporting capabilities, creating increased visibility into the process, allowing for continuous improvement.

“The Avery Dennison Markdown application is highly configurable with smart devices, allowing for rapid deployment so that retailers can drive ROI very quickly,” explains Mark Hill, vice president and general manager, global innovation and solutions, Avery Dennison. “Through our partnership with VeriFone, we are providing our customers with a fully featured price marking solution as well as the ability to easily add additional modules such as mobile POS and clienteling to their smart device application suites.”

The complete Avery Dennison Markdown solution consists of the application, the Pathfinder 6140, markdown labels from Avery Dennison, as well as integration and support from both Avery Dennison and VeriFone.