Avenue builds omni-channel business with Demandware

Burlington, Mass. -- Avenue Stores Demandware has selected the Demandware Commerce platform to support its omni-channel vision.

Avenue Stores signed with Demandware in first quarter 2013.

Avenue needed a scalable and comprehensive digital commerce platform to realize its omni-channel vision, and will also utilize Demandware’s web design capabilities to optimize its sites for mobile and tablet commerce, as well as explore opportunities to integrate digital into its brick-and-mortar stores.

“Digital commerce is an increasingly strategic growth vehicle for Avenue Stores and we believe Demandware’s cloud platform will enable us to effectively execute our omni-channel vision. Demandware’s robust applications will also provide us with more control over our marketing and merchandising activities to enable us to change the branded experience as quickly as consumer expectations evolve,” said Julie Daly, president, Avenue Direct.

Avenue Stores is working with Demandware LINK Solution Partner, Astound Commerce, for site development and system integration.