Au Bon Pain signs on with Trusonic for in-store music, messaging

La Jolla, Calif. Fluid Music Canada's Trusonic has announced that Au Bon Pain will deploy Trusonic's in-store music and messaging solution to all of its owned and operated locations in the United States and to participating franchisees.

Au Bon Pain will draw on Trusonic's extensive catalogue of specialized playlists. Trusonic's energy-efficient media player will enable Au Bon Pain to control, customize, and audit messaging across multiple store zones as well as on-hold programming.

"The ability to self install the Trusonic system as a replacement of our existing provider was critical and their pilot program proved it was easy enough that any of our store associates could make the switch in about five minutes," said Brian Egan, director of operations support for Au Bon Pain.