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Au Bon Pain, Boston


Au Bon Pain is updating its brand experience with a new customer-centric design that gives the store a more distinct personality. It also makes the space easier to navigate, with the layout redesigned to speed service.

“We’re taking the customer experience to the next level,” said Sue Morelli, CEO for Au Bon Pain, which operates 318 locations in the United States and internationally. “The response we’ve been getting to our new prototype has validated our decision to accelerate our growth, including going to new markets nationally.”

The new design, by Interbrand Design Forum, Dayton, Ohio, made its debut in a remodeled store in Boston, and will be in place in 26 locations by August. The café-bakery chain has already remodeled a majority of its locations in the greater New York City area, with the redone stores generating “double-digit” sales increases, according to Morelli.

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