ATG selected to revamp Talbots Web sites

CAMBRIDGE, Mass. ATG, a provider of e-commerce software and platform neutral optimization services, announced that Talbots has selected the ATG Commerce Suite to power the creation of two new personalized Web stores for both of its retail brands, Talbots and J. Jill.

Using the catalog management and advanced searchandising features built into ATG’s e-commerce software, the marketing and merchandising teams at Talbots and J. Jill will be able to personalize and prioritize the display of search results within each site to feature appropriate products for each shopper, as well as target specific promotions and offers to ensure that only the most relevant content is presented to visitors of the new ATG-powered Web stores.

"Talbots is making an important commitment to its customers and to the future success of its business by strengthening its Web store with cutting-edge technology," said Bill Zujewski, vice president of product marketing, ATG. "We are looking forward to growing a successful partnership and it is an honor to welcome the Talbots and J. Jill brands into the family of retail sites powered by ATG."