Arden B. launches mobile-commerce site built on Digby Mobile platform

Austin, Austin Arden B., the women's contemporary division of The Wet Seal, has launched a mobile Web storefront built on the Digby Mobile Commerce Platform.

Digby also developed the mobile shopping experience for the company's namesake brand, Wet Seal. The solution went live in December 2009.

"The Arden B. customer will be thrilled to be able to shop online through our mobile platform," said Ed Thomas, president and CEO, Wet Seal. "Digby was a great partner in helping us get this off the ground. Their platform provides us with a terrific shopping experience today and lots of room to grow as we expand our mobile channel strategy to new devices and geographies."

The Arden B. mobile Web storefront provides comprehensive features for shoppers that are optimized for their mobile phones, including the ability to browse and search across the entire catalog, rich product descriptions and full-color images, address book integration and mobile optimized checkout.