A&P goes paperless for digital coupons

MONTVALE, N.J. A&P is launching Red Tag Online Savings, the first paperless and completely digital coupon service available by a supermarket chain in the Metropolitan New York area.

Starting Aug. 7, club card members at A&P, Waldbaum’s and SuperFresh will be able to go online at www.apfreshonline.com, www.waldbaums.com or www.superfreshfood.com and “save” the coupons they want most to their club card. They select from the variety of premium products they want most, save the coupons to their account, and go shopping. The savings will automatically be deducted at the cash register.

 “This is especially important to us, as now more than ever we are working to help our customers through these challenging economic times. Digital coupons will allow our customers to not only save money, but time as well. Now, saving more is effortless.” “Jennifer MacLeod, SVP, Marketing & Communications, A&P.

Red Tag Online Savings will be made available to club card members through a partnership with Zavers.