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AnnTaylor launches new high-end fashion line

9/14/2007

NEW YORK AnnTaylor Stores Corp will roll out a high-end fashion line in 24 of its top stores next week. The line, called 'Collection', will be available on the company's Web site in late September or early October, according to Maria Sceppaguercio, a spokeswoman for the company.

'Collection' is set to be 40% more expensive than the company's usual merchandise, on average, and includes about 50 items, said Sceppaguercio.

AnnTaylor is also launching a line of beauty products and a new chain that will target baby boomers.

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