Annie's names organic food exec new SVP, strategy

BERKELEY, Calif. — Annie's, a leading natural and organic food company, has appointed Ed Aaron to the newly created position of SVP of strategic planning and investor relations.

Aaron will lead the strategic planning and business development process at Annie’s, including identifying opportunities to support long-term growth and margin improvement. Aaron will also be responsible for development and oversight of all Investor Relations planning and engagement. Based in the company's Berkeley headquarters, he will report to Kelly J. Kennedy, CFO.

"We are very pleased to welcome Ed to our team,” said John Foraker, CEO of Annie’s. “Ed has significant experience in the broad consumer products sector, including a deep understanding of the natural and organic industry. He is also widely known and respected in the investment community. His unique combination of skills and experience will help him lead our strategic planning processes and business development efforts, as well as expand and improve the company’s investor relations program.”

Prior to joining Annie's, Aaron served as a managing director for RBC Capital Markets in Denver, where he led RBC's research of the food and leisure sectors. Aaron worked in equity research for the past 15 years and has covered the natural foods industry throughout his career. He earned his bachelor of science degree in business administration from the University of Colorado at Boulder and is a CFA charterholder.

Annie's offers more than 125 products and is present in more than 25,000 retail locations in the United States and Canada.