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Anna’s Linens extends banks rewards program with Affinity Solutions


New York City -- Affinity Solutions, a provider of partner-funded rewards programs, announced that it has signed an extension with Anna’s Linens as a client in its bank rewards program, which connects national and local retailers to a network of over 400 banks. Anna’s Linens will also continue its use of the Affinity Dashboard, a proprietary analytic tool that offers retailers access to in-depth consumer spend data.

The retailer has been an Affinity Solutions bank programs client since September 2009, and has also been utilizing the Affinity Dashboard since its launch in late 2009. Anna’s Linens also upgraded its Dashboard access to include regional spend data last August.

“Over the past year, we have seen a marked improvement in our market share, sales and foot traffic that has been attributable to our participation in Affinity Solutions’ bank rewards programs,” said Dawn Den Hartog, director of marketing for Anna’s Linens. “Furthermore, we are excited to be able to apply the Affinity Dashboard’s regional data to help push our marketing efforts even further.”

Anna’s Linens currently offers a 3% cash-back reward to cardholders at five regional and national banks.

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