American Apparel selects Oracle to support multi-channel business

REDWOOD SHORES, Calif. — American Apparel has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business. The apparel retailer will use Oracle's ATG Web Commerce to personalize the customer experience across all channels, including the web, contact center, mobile devices, social media and in stores.

“American Apparel has a large, talented ecommerce team and we needed a platform and tools to fit our growth and customer service needs,” said Stacey Shulman, CIO, American Apparel. “Oracle ATG Commerce solutions provide us a scalable platform with the flexibility and intelligence to personalize our offerings and drive our online growth.”

The implementation is part of a larger business strategy in which American Apparel will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide. The chain selected Oracle because it required a scalable, reliable platform with the ability to personalize offers, cross-sell merchandise and extend the commerce environment to meet specific requirements.

American Apparel has chosen Object Edge, a member in the Oracle PartnerNetwork, as its implementation and integration partner.