American Apparel has a new CIO

American Apparel announced it has appointed Brian McHale as senior VP and CIO, with responsibility for overseeing information technology and computer systems.

In addition to providing critical support to American Apparel’s onsite hardware and software applications, McHale will also lead the development and expansion of the company’s retail digital capabilities alongside Thoryn Stephens, recently appointed chief digital officer.



“As we continue to implement our multi-year turnaround, Brian will be an important asset to the company,” said Paula Schneider, CEO of American Apparel. “Brian brings deep experience in his area of expertise, which will undoubtedly have a significant and positive impact on American Apparel.”



McHale comes to American Apparel with over 25 years of experience developing IT governance, business intelligence and big data solutions for some of the U.S.’s largest companies such as DirecTV and Verizon. His experience includes work for agency clients in a variety of categories, including turnaround businesses, similar to American Apparel.