Amazon.com launches cell phone Web site

SEATTLE Amazon.com is testing a new Web site that will offer cell phones and service plans.

The company announced the beta launch of AmazonWireless (amazonwireless.com), claiming that it will offer easy shopping without rebate hassles and free two-day shipping on a broad selection of phones from AT&T and Verizon Wireless.

“We've taken our eight years’ experience selling cell phones to create a new site that makes a potentially confusing transaction much easier for customers,” said Paul Ryder, VP consumer electronics for Amazon.com. “The step-by-step purchase process on AmazonWireless makes it easy for customers who already have a plan to upgrade their phones. If you want to establish new cell phone service, we’ve made it simple to find the right phone, service plan and options for your needs. We’ve also eliminated the technical jargon and frustrating rebate paperwork that customers often face when buying a phone.”

AmazonWireless currently offers more than 120 phones. Customers can shop for phones by carrier, phone feature, price, color and brand.