Amazon.com jumps on Blu-ray wagon

SEATTLE Following in the footsteps of Best Buy, Wal-Mart and other retailers, Amazon.com today announced that it will support Blu-ray as its high-definition format of choice. As part of this announcement, Amazon.com said it will more prominently promote Blu-ray hardware and software products on its Web site.

“The high-definition landscape is rapidly changing, and consumers are looking for guidance on how to make the best high-definition buying decisions,” said Peter Faricy, vp of movies and music at Amazon.com. “Our customers have clearly voiced their support for the Blu-ray format. Blu-ray titles have increased from just over half of our high-definition sales to over three-quarters of our high-definition sales since early January. In order to best serve our customers, Amazon is recommending Blu-ray as the preferred digital format and will continue to carry the ‘Earth’s Largest Selection’ of Blu-ray products.” 

Amazon.com said it will continue to offer HD-DVD products for those customers who wish to continue purchasing items in this format.