Amazon is about to launch its biggest venture into food outside of the United States.
The online giant will deliver groceries to Amazon Prime Now and Amazon Pantry customers in the United Kingdom under a new wholesale supply deal it has struck with Morrisons, the U.K.’s fourth-largest supermarket chain.
Under the arrangement, Morrisons will supply fresh, frozen and non-perishable goods to Amazon customers, starting later this year.
“The combination of our fresh food expertise with Amazon’s online and logistics capabilities is compelling,” said David Potts, chief executive, Morrisons. “This is a low risk and capital light wholesale supply arrangement that demonstrates the opportunity we have to become a broader business. We look forward to working with Amazon to develop and grow this partnership over the coming months.”
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