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Aldi to add 'fit facts' to Fit & Active line

11/17/2008

NEW YORK According to reports, Aldi will add GDA "fit facts" on the packages of its Fit & Active line of products.

Aldi is calling itself the first U.S. grocer to feature guideline daily amounts (GDAs) on its private label products, reports indicate.

Fit Facts include four standard nutritional facts based on the USDA's recommended daily allowances of calories, fat, sodium and sugar. The Fit & Active line will also feature supplemental benefits, such as products that are good sources of vitamins and minerals, good sources of fiber, are caffeine free, have low cholesterol, and have no trans fats. 

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