Albertsons debuts organics line chainwide

Boise, Idaho Following the lead of its Pleasanton, Calif.-based competitor Safeway, Albertsons said Thursday that it introduced O Organics, an affordable line of organic foods.

The O Organics line, which includes baby food, dairy, beverages, snacks and full-meal options, is comprised of more than 95% USDA certified organics. Albertsons is positioning all O Organic merchandise in the same department to simplify the shopping experience for its customers.

“With O Organics, we’ve established a broad organic-foods selection,” said Bob Butler, senior VP marketing and merchandising at Albertsons. “We believe the quality, product depth and affordability of O Organics will help customers incorporate organic components in their everyday grocery shopping.”

The privately owned grocer is featuring the new line in stores chainwide.