A&F's Gilly Hicks makes the move to the West Coast

GLENDALE, Calif. Abercrombie & Fitch's women's lifestyle spinoff unit, Gilly Hicks, opened its first West Coast store at The Americana at Brand shopping center in Glendale, Calif.

“The Gilly Hicks brand has already created a tremendous buzz in the East and Midwest, so we are excited to give West Coast consumers the first opportunity to shop this one-of-a-kind store with its unique ambience and trendy merchandise,” said Rick J. Caruso, president and ceo of Caruso Affiliated, developer of The Americana at Brand.

The 11,000-square-foot store is designed to look like a colonial Australian mansion from the 1930s and features a series of different-sized rooms, such as the “bra library,” which offers a variety of bras that have proven among the retailer’s most popular offerings, and the “at home” area for loungewear. The “living room” area will feature comfortable sofas, end tables and other residential furniture.

Not typical for A&F, the store also will feature personal products such as perfumes with brand names reflective of favorite places in Sydney, Australia, as well as a selection of bath and body products.

There will also be a wide selection of underwear, tank tops, sweatshirts, pajama pants and swimsuits.