A&F partners with Digby to launch mobile storefront

Columbus, Ohio Abercrombie & Fitch signed a deal with mobile commerce developer Digby signed a deal to build the retailer’s cellphone storefront.

Digby will manage and operate the cellphone-optimized Web sites for the clothing retailer's Abercrombie & Fitch and Hollister Co. brands.

The mobile sites area meant to ease shopping and buying on iPhones, Blackberrys and other Android-enabled phones.