Aerosoles steps up omnichannel experience

Another retailer is looking to leverage technology to create an omnichannel experience for its customers.

Footwear retailer and manufacturer Aerosoles has teamed with Digital Management Inc. (DMI) to deploy an advanced, feature-rich e-commerce website with responsive web design for mobile optimization.

The mobile-optimized e-commerce website and call center will be fully integrated with a DMI Order Management System, which synchs with store and warehouse locations for fulfillment. DMI worked closely with the Aerosoles team to re-platform the company's existing e-commerce presence onto Oracle Commerce for future-proof growth.

The mission, according to Aerosoles, is to provide an atmosphere that optimizes its customers' shopping experience not only online but through all sales channels. To accomplish this, the team developed an omni-channel commerce and retail data integration strategy for delivering a unified and seamless experience for Aerosoles customer interactions independent of shopping channel, including online, mobile, call center or in-store.

"As we began the journey to transform our e-commerce website into a full omnichannel and mobile optimized experience, we turned to the experts at DMI to assist us in our implementation,” said Michele Rast, senior VP of marketing for Aerosoles.