Advantage gets bigger in Texas

Advantage Sales & Marketing (ASM) has acquired San Antonio, Texas-based Longhorn Food Brokers to strengthen its fresh food focus in the Lone Star state.

“The addition of Longhorn will provide complimentary resources and broader support for our clients and customers in the fresh category,” said Tanya Domier, Advantage Sales & Marketing CEO. “The Longhorn acquisition continues our strategy of building a national footprint for perishable-focused retail and headquarter services by partnering with the regional leaders in these categories.”

Longhorn was already ASM’s preferred partner in Texas, according to Mike Salzberg, ASM’s president and chief operating officer.

“We are excited about the track-record and dedication of Longhorn’s leadership team in growing the businesses of their clients and customers,” Salzberg said.

The new business unit will be called Advantage Longhorn and will be led by Steve Jewasko.

“Longhorn prides itself on providing our clients and customers with best-in-class service. By joining with ASM, we will continue our commitment by expanding our services, technology and industry insights. We are thrilled to be part of the ASM family,” Jewasko said.

Founded in 1987, ASM is a leading sales and marketing agency offering customized sales and marketing solutions that include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries. Headquartered in Irvine, Calif., ASM has more than 35,000 employees.