Accessories: A Firm Hold on Growth

Increased sales of gels, mousses and sprays, in addition to such innovation as hair glazes, unique delivery systems like hair-gel strips and highlighting tabs, pumps up the U.S. hair care market, which is expected to reach nearly $8.5 million by 2010, according to a new research report.

“There is certainly no lack of innovation in the hair care market,” stated Don Montuori, the market research publisher of Packaged Facts. “Hair glazes, curl enhancers, new color-retention lighting—these are but a few of the forward-thinking hair enhancements that will keep this marketing growing well into the next decade.”

In fact, the new “Hair Care Products in the U.S.” report from Packaged Facts found that such products will drive the hair care market, which has now reached $7.2 billion, to nearly $8.5 billion by 2010.

Hair accessories—everything from clips and combs to wigs and weaves—posted the largest category gain in 2005 at 8.7%. Gels and mousses finished 2006 posting gains of approximately 7%, demonstrating diversity in personal styles and an acceptance of daily style alternations.

The “cosmeceutical” trend in the skin care aisle is now spilling over into hair care as this also has been fueling new product and ingredient innovation for both high-end and mass manufacturers, the report stated. Unique delivery systems, such as hair-gel strips and highlighting tabs, are also driving growth, as well as the inclusion of natural and organic ingredients.