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AbsolutelyNew expands merchandising team


SAN FRANCISCO AbsolutelyNew, a consumer products company, has announced the appointments of Bill Feroe, Tom Krysiak and Tristan Christianson, who will be responsible for bringing more AbsolutelyNew patented ideas to market.

Feroe will spearhead the team and serve as the evp of merchandising. He brings more than 25 years experience in product selection and development. Feroe has launched hundreds of successful products for national retailers, including The Sharper Image, Target, Williams-Sonoma and Mervyns, generating more than a billion dollars in revenue. His expertise spans a wide range of product categories from air purifiers and massage chairs, to luggage and MP3 players.

Krysiak, senior vp of operations and manufacturing, has 20 years experience in product engineering, sourcing, manufacturing and quality control. Previously the senior vice president of quality and manufacturing at The Sharper Image, Krysiak was responsible for establishing the companys first product sourcing and engineering support office in Hong Kong.

Christianson, industrial designer, has more than 10 years experience in product design and development. He has designed more than 100 successful consumer retail products and the first Sharper Image Design product to sell more than 100,000 units.

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