Abercrombie smells a new in-store experience

NEW ALBANY, Ohio Abercrombie & Fitch announced that it has concluded an agreement with scent technology and media company Prolitec to provide scent ambience services for its retail locations.

An Abercrombie spokesperson said, "Prolitec is the technology leader in the use of scent in public spaces. We are pleased to partner with them as our provider of in-store scent."

Prolitec is a privately-held technology-enabled services company specializing in indoor air quality and scent as a medium of communications.