99 Cents Only announces withdrawal from Texas market
CITY OF COMMERCE, Calif. —99 Cents Only Stores last month announced that it will exit the Texas market, due to unprofitable operations in the state, among other concerns. The retailer noted that while the Texas stores were generating positive same-store sales for years, they were still only generating slightly more than half of the average sales of the company’s non-Texas stores. 99 Cents Only operated 48 stores in Texas and has 230 stores in its core marekts of California, Arizona and Nevada, which contribute approximately 90% of the company’s sales.
Based on its recently-completed strategic review, the company stated that even if it continued to invest in its Texas operations and was successful in achieving substantial sales increases—and closed its most unprofitable stores and right-sized its distribution center—the result would still likely be only a minimal profit, providing an unacceptable return on investment to justify the substantial cost and effort.
“After more than five years of hard work by many talented associates, we have made the painful decision to cease operation of our Texas stores,” stated ceo Eric Schiffer. “Although progress was continually made over the years, we were still losing money in Texas and we determined that it was not likely we would achieve profitability in the near future or attain an acceptable level of return on investment in the long term.”
NDN’s exit from Texas is long overdue, as the company stretched its resources thin in order to enter a market where it had no brand identity and never quite got the momentum it needed to succeed. The company estimated its operating loss from the Texas stores was about $15 million per year, so its expected pre-tax charges of $27 million to $31 million for the planned exit is good trade off.
Detailing the closing of its Texas stores in a conference call following the announcement, 99 Cents Only said it expects to generate $40 million in cash from the entire exit. This implies $67 million to $71 million in gross proceeds to be generated from the sale of the Texas DC, ten owned Texas stores, inventory and other working capital reductions/savings.
The company also said that as a result of both its planned Texas exit and its new pricing initiative, margins expansion plans for this year through the full year 2012 are on track. With its focus on its core markets and new 99.99 cent marketing gimmick, NDN is poised for future growth.
In an analysis of the event, Deutsche Bank Equity Research noted “We believe that longer-term-after management has improved its supply chain and internal controls-growth into new markets can resume. In short, NDN is still a long-term growth concept we believe, but for now, management is appropriately focused on ‘growing smarter’.”