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Atlanta Mobile commerce solutions provider Firethorn Holdings, a subsidiary of Qualcomm, said Wednesday that is the latest retail partner for Firethorn’s soon-to-be-released Swagg mobile application.

The Swagg app allows customers to give and get gift cards, receive personalized offers, and stay updated on loyalty programs all from a mobile device.

“The Swagg mobile application offers our customers a unique and powerful way to purchase,” said Jim McCann, founder and CEO,

Swagg is Firethorn’s direct-to-consumer offering, with “smart” technology that gives customers the ability to purchase, personalize and exchange gift cards directly from a mobile device. Swagg will also provide customers with mobile access to account information, special offers and loyalty programs.

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