A cooperative food wholesaler to independently-owned supermarkets is building on a partnership with a customer rewards app.
Roberts Company Inc., a grocery chain operating Corner Market and Grocery Depot locations in the Jackson/Hattiesburg, Miss. area which is an Associated Wholesale Grocers (AWG) member, is teaming with Upside. The Upside app provides cash back rewards to customers of participating retailers.
AWG initially partnered with Upside in 2023 and has been extending the app’s availability to more member grocers. In addition to increasing loyalty and shopping frequency among existing customers, AWG and Roberts Company hope to attract incremental visits and spending from new customers who may be more motivated by prices and rewards rather than by specific brands.
“We’re thrilled to have connected Roberts Company Inc. with the Upside team to help grow Roberts’ customer base and capture untapped market share,” said Tye Anthony, chief merchandising and marketing officer, AWG. “At AWG, our mission is to provide our member retailers all the tools, products and services they need to compete favorably in all markets served. Upside is a key partner in helping Roberts achieve those goals.”
[READ MORE: Instacart, AWG expand partnership]
AWG is the nation's largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,500 locations throughout 32 states from nine wholesale divisions.
Upside is live at nearly 100,000 U.S. grocery stores, restaurants, gas stations and convenience stores nationwide, and over 35 million consumers have access to Upside’s promotions through its app and partner apps.