MRI Software acquires retail traffic data company Springboard

A proptech pioneer looks to expand the depth of in-store traffic data it provides to increasingly omnichannel retailers.

Al Urbanski

10/3/2022

Springboard provides age, gender, and movement data gathered at 3,000-plus shopping locations.

One of the pioneers of proptech has made an acquisition it figures will better position the in-store data traffic it delivers to omnichannel retailers.

MRI Software, a 50-year-old company that analyzes shopper traffic data for more than 450 clients across 3,000-plus retail locations, has acquired U.K.-based Springboard and will add it to its MRI@Work suite that serves 500 retailers and property owners globally.

MRI customers include McDonald’s, Nike, Westfield, CBRE, and JLL.

Springboard measures retail visitor activity and captures demographic and sentiment information while identifying behavior patterns, such as movement and dwell time.

“Springboard enables retail stakeholders to increase shopper traffic and engagement, improve capture and conversation rates, and, ultimately, levels the analytical playing field between e-commerce and brick-and-mortar,” said MRI CEO Patrick Ghilani.

Springboard weekly captures more than 600 million footfalls across 11 retail categories at at 6,637 counting points in 3,350 shopping locations and delivers clients age, gender, and movement data.

Related Topics