Mall of America extends Rent the Runway pop-up

Mall of America is extending the Rent the Runway pop-up another month based on positive customer response. 

The exclusive 3,000 sq.-ft. pop-up shop opened on March 18, and features thousands of gowns, dresses, and accessories from previous Rent the Runway collections that were once available to rent. Originally slated to last while supplies last, now, the pop-up will remain throughout the month of May. 

Rent the Runway was founded in 2009 with the vision to give women an “endless closet” instead of purchasing a dress for a specific event to only wear it once. The retailer has previously partnered with Amazon and Saks Off 5th for online sales.

“Shoppers have loved this addition, especially with all the dresses costing only $85,” Jill Renslow, chief business development and marketing officer of Mall of America recently told Chain Store Age. “We have also found unique ways to promote the store."

As an example, Renslow said that a team members found a dress worn by Daisy Kent, a popular contestant on the latest season of “The Bachelor”, during the finale episode. 

"The social team posted a fun video of the dress, and many women came flocking to the store looking for it," she said.

At 5.6 million sq. ft., Mall of America, located in Bloomington, Minn., is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants, and several entertainment attractions.