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Low Space, Less Room for Error: How to Expand Beyond the Obvious in a Constrained Market
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When the most obvious space is gone, the smartest brands don’t stop — they get more precise.
Low vacancy rates and limited new retail construction have made it increasingly difficult for growing brands to secure high-quality space in popular markets and centers. As a result, many retailers and restaurants are being forced to think outside the box — exploring smaller secondary or tertiary markets and non-traditional locations.
But these strategies come with perceived risk.
In this session, Chain Store Age and Buxton break down how leading brands are expanding with confidence — using customer and location analytics to validate less traditional real estate opportunities, move faster, and avoid costly missteps.
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