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Love's to upgrade 50 stores, open 20 new locations in 2025

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Love's Travel Stops
Love’s currently operates 655 locations in 42 states.

Love’s Travel Stops will revamp its store footprint in the new year.

The convenience chain plans to start construction on 20 new stores and begin updating 50 existing locations under its Strategic Remodel Initiative (SRI), which launched in 2022. As part of the SRI, Love’s will update its turnpike location in Stroud, Okla., the first of the turnpike locations to be remodeled that were acquired in 2023.

With new locations and SRI efforts this year, more than half of Love’s 655 locations will be newly constructed or remodeled by 2035.

Love’s remains one of the largest quick-service restaurant operators in the country with 19 concepts that are owned or leased. Between the two, the company plans to open its 1,000th location this year. Love’s says it plans to add an “order ahead” feature to the Love’s Connect app at several locations, including more than 100 Arby’s locations.

In 2025, Love’s will continue to cater to the needs of RV customers, adding 83 hookups to 17 locations, surpassing the 100-location mark. Unique to Love’s, customers can use the Love’s Connect app to reserve a space, check-in and turn on utilities.

Similarly, Love's plans to add approximately 1,000 new truck parking spaces to its network, surpassing 50,000 spaces across the country. Love’s will provide additional support to drivers by adding 12 maintenance bays and six emergency roadside vehicles.

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The convenience giant will also continue growing its network of EV charging stations through National Electric Vehicle Infrastructure grants. In 2024, the company was awarded $83 million for the construction of chargers in 13 states. This year, construction is expected to start on fast chargers at Love’s locations in eight states including Alabama, Colorado, Illinois, Kansas, Kentucky, New York, Ohio and Pennsylvania.

To keep up with its planned expansion, Love’s says it will increase veteran hiring by 10% in 2025 and launch a hiring program for military spouses. 

“As we enter the year, we’re committed to continuing to enhance the customer experience for all,” said Shane Wharton, president of Love’s. “This year, we’re excited to introduce new and updated locations, innovative food and drinks and continued improvement of the services and amenities we offer. With our continued focus on the evolving needs of customers, we’re confident we’ll provide an even better experience across our network in 2025.”

[READ MORE: Love’s Travel Stops gamifies store operations]

Founded in 1964 and based in Oklahoma City, Love’s operates 655 locations in 42 states.

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