Little Caesars signs largest Canadian franchise deal yet
One of the world’s largest pizza chains is set to expand in Canada’s northeast region.
Detroit-based Little Caesars has signed its largest franchise agreement in Canada through a collaboration with North Sun Energy, a leading fuel and convenience retailer in Newfoundland and Labrador, Nova Scotia and Prince Edward Island. North Sun Energy will bring Little Caesars to consumers on the go across 18 of its gas stations and convenience stores.
"With the increasing demand for fresh and delicious meals at our locations, Little Caesars stood out as an ideal brand to collaborate with," said David Button, president of North Sun Energy. "Their value-driven approach amid high inflation rates and strong brand recognition aligns perfectly with our vision of enriching the fuel and convenience experience.”
North Sun Energy will integrate the Little Caesars Express restaurant model, which is designed to operate in as little as 450 sq. ft. and requires no more than two employees at a time, into its convenience locations. The new pizza hubs will be integrated into several existing Orangestores – North Sun Energy's flagship convenience store brand – along with a number of gas and convenience site remodels and new buildouts. The first location is expected to open later this summer.
"This collaboration marks a significant milestone in our growth strategy as we continue expanding across Canada," said Chloe Battalia, managing director, Canada, at Little Caesars. "Our relationship with North Sun Energy exemplifies the kind of strategic alignment that enables us to bring Little Caesars to more non-traditional formats. By leveraging relationships like this, we're positioning the brand for long-term success and making our Hot-N-Ready product offerings even more accessible to guests wherever their day takes them."
[READ MORE: Little Caesars to make debut in India]
Founded in 1959, Little Caesars is the third-largest pizza chain in the world, operating more than 4,300 locations globally.
