Levi's veteran to join Journeys Group C-suite
Teen fashion footwear retailer Journeys has announced a new appointment to its C-suite.
Stacy Doren has been named executive VP and chief marketing officer of the Journeys Group, effective Aug. 1, and will oversee all marketing functions. Doren joins Journeys after a 24-year tenure at Levi Strauss & Co., including serving as VP of Levi's Americas Marketing from 2013 to 2024.
Most recently at Levi's, Doren led a 50-person marketing team overseeing creative development, media, partnerships and activations, public relations, channel marketing and brand environment for the company’s largest business segment.
"Stacy is an exceptional marketing leader with a resolute commitment to consumer-centric strategies,” said Andy Gray, Journeys Group president. “Her brand-building capabilities and strategic foresight make her the ideal partner in shaping Journeys' future chapters. Her expertise in leading teams to flawlessly execute integrated marketing plans and her instrumental role in revitalizing global brands and aligning them with contemporary. Stacy's appointment symbolizes our increased pursuit of brand excellence to strengthen the relationship with our consumers and empower Journeys to stay at the forefront of youth culture in the years ahead.”
According to Journeys Group, Doren’s achievements at Levi’s include developing the brand’s full-funnel marketing offense, re-establishing the brand's cultural relevance with youth, helping to rejuvenate the women's business and grow lifestyle categories, and overseeing the launch of Levi’s Stadium in Santa Clara, Claif. In her new position at Journeys, Doren will report directly to Gray.
[READ MORE: Foot Locker veteran joins C-suite at Genesco]
Journeys Group is part of the Genesco Inc. family of brands, which operates approximately 1,350 retail stores and branded e-commerce websites. Its other brands include Little Burgundy, Schuh and Johnston & Murphy. Genesco Brands Group sells branded lifestyle footwear to leading retailers under licensed brands including Levi’s, Dockers and G.H. Bass.
