L.A.’s Century City center hosts a celebration of ‘circular fashion’
Not very long ago, “circular fashion” meant hoop earrings. Not anymore.
Today the phrase is a movement in which clothing, shoes, and accessories can be used and circulated for as long as possible and — ideally — be recycled or returned to nature.
Westfield Century City in Los Angeles will bring more notoriety to circular fashion with a two-day event celebration second-hand style. Its “Reloved Market,” says its press release on the event, will be a “destination for vintage lovers, collectors, and creators to discover rare finds, explore immersive installations, and experience a thoughtfully curated world inspired by timeless, sustainable style.”
Brands participating in the event which takes place on the first weekend of September include:
The Tezza Studio: Capture your look inside the Tezza Photo Booth experience, then bring your photos to life using the Tezza App's signature editing tools.
Lenny: Find your perfect vintage fit with Lenny, the LA denim experts who source standout vintage pieces worn and loved by celebrities, style insiders, and some of the most followed names in fashion.
The Vintage Marche: Explore an expertly curated collection of vintage designer handbags and accessories from The Vintage Marche, the viral vintage curators behind social media’s most followed stylish celebrities.
Reloved Market × Casetta: Enjoy Casetta's handcrafted ice cream while browsing the market and taking in the weekend's curated experiences.
The Reloved Library: Discover a curated collection of fashion books, vintage editorials, photography, and independent magazines celebrating denim, design, and culture.
Vintage Record Listening Corner: Slow down and explore a thoughtfully selected collection of vinyl, creating the soundtrack for an afternoon of discovery.
Fit Finder Styling Sessions: Receive on-the-ground styling advice to help you find vintage pieces that fit your style, wardrobe, and personality.
Denim Art Installation: Experience a sculptural installation created entirely from reclaimed denim, celebrating circular fashion and giving new life to garments that continue to inspire.
“More than a shopping experience,” said the release. “Reloved Market is a destination for vintage lovers, collectors and creators to discover rare finds, explore immersive installations and experience a thoughtfully curated world inspired by timeless, sustainable style.”
Second-hand circulators have been welcomed to ramp up their recirculating from noon to 7:00 p.m. on both Saturday the 5th and Sunday the 6th in the center’s Pop-Up at the Atrium section.
