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JCPenney partners to offer free headshots

Zach Russell headshot
JCPenney Snapshot for Success
Registration will remain open until Feb. 7, 2024, or until all the 3,000 headshots are claimed.

JCPenney is looking to help customers with their job search.

Starting Jan. 10, JCPenney and partner JCPenney Portraits by Lifetouch are launching a limited-time initiative, called Snapshot for Success, that provides no-cost professional headshots at participating JCPenney Portrait studio locations. The offer is good for the first 3,000 customers that sign up before Feb. 7.

Registration will remain open until Feb. 7 — or until all the 3,000 headshots are claimed. The free photo sessions should be scheduled by March 11, 2024, at a participating  Portrait Studio location. Sessions must be booked through the JCPenney Portraits by Lifetouch website and customers must present their coupon at checkout to be redeemed.

“At JCPenney, we are committed to serving America’s diverse, working families," said Andre Joyner, chief human resources officer at JCPenney. "Snapshot for Success is one way we’re standing with our communities to help make the most of every customer’s career moments. Whether you’re graduating this spring, overcoming a resume gap after stepping away from your career or looking for your next role, we want to be a part of this exciting stage of your life and career.”

The Snapshots for Success program is the latest job readiness program from JCPenney. Other programs include Suit Up events, in which the retailer partners with colleges and universities across the country to host nearly 500 events per year to help students purchase work-ready wardrobes at a 30% discount.

“Through our Make It Count promise, JCPenney is committed to matching the efforts of our customers as they work to make every moment count,” said Katie Mullen, chief customer officer at JCPenney. “Shoppers already know they can rely on JCPenney for everything they need to land their dream role, but through services like JCPenney Portraits we’re uniquely able to equip them with an accessible, professional headshot.”

The retailer operates more than 650 stores in the U.S. and Puerto Rico. Last August, JCPenney announced a $1 billion initiative to remodel its stores, upgrade its online shopping experience, and improve its supply chain capabilities to deliver online orders faster. 

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