Ikea joins SoCal wildfire relief efforts
Ikea U.S. is joining the list of retailers that have donated to the Southern California wildfire relief efforts.
The home furnishings retailer is donating essential relief products to local organizations in Los Angeles, providing free meals to first responders, and making $300,000 financial and in-kind contributions to its national non-profit partner organizations American Red Cross, Good 360 and Save the Children.
[READ MORE: Home Depot increases SoCal wildfire aid]
“At Ikea, we believe in the power of community and the importance of coming together in times of need,” said Javier Quiñones, CEO and chief sustainability officer at Ikea U.S. “In response to the destruction and devastation caused by the wildfires, we are committed to providing immediate and meaningful support to those affected.”
To support those affected by the wildfires:
- Ikea U.S. has partnered with the Santa Monica Chamber of Commerce and Santa Monica College, an official donation site, to organize essential aid for evacuees. Over 50 co-workers from the Los Angeles-area stores (Burbank, Carson, Covina, Costa Mesa, Arcadia, Laguna Hills, and Santa Monica) dedicated 250 volunteer hours to organize and sort donations and provided 3,000+ FRAKTA bags for evacuees to carry their new supplies.
- Ikea U.S. also has partnered with TaskRabbit, deploying taskers with vehicles to sort, organize and transport donations.
- All stores in the Los Angeles market are hosting clothing drives and will continue to be collection sites for free clothing for evacuees. First responders can also visit participating Ikea stores and receive a free meal until Jan. 31, 2025.
Ikea U.S. will also be donating $100,000 in cash to the American Red Cross and $100,000 in in-kind products to Good360, focusing on mid and long-term recovery. Building on the more than $17,000 raised from its recent holiday campaign for Save the Children, Ikea U.S. will also round up the total commitment to $100,000 for social-emotional and mental health support for children affected by the fires.
“We are inspired by the resilience and strength of the Southern California community,” added Quiñones. “Together, we will overcome this challenge and rebuild stronger than ever.”
Ikea operates 375 stores in 30 countries, with 51 retail locations in the U.S.