Former Zara exec tapped to head Calvin Klein

PVH Corp. has named a seasoned Inditex veteran to expand Calvin Klein’s global potential.

The company, whose brand portfolio also includes Tommy Hilfiger, has appointed Eva Serrano as global brand president, Calvin Klein. She will join the company in March 2023 and report to PVH CEO Stefan Larsson, who has been running the Calvin Klein business since the departure of Trish Donnelly in August.

Serrano has 20 years of leadership experience with Zara and its parent company, Inditex group. She  began her career in Europe, where she was part of the international commercial development for Zara Europe before assuming the international commercial director position for Asia Pacific and playing a key role in expanding growth in the region.

Most recently, Serrano served as president for Inditex Greater China, where she was responsible for leading that rapidly growing market. While at Inditex, her responsibilities spanned multiple brands, and she has experience across the entire retail value chain - product, marketing, consumer experience in stores and digital, as well as supply chain.

“Eva is a unique leader in the fashion and apparel sector and has proven experience within one of the most innovative and highest performing brand groups globally in our sector,” said Larsson. “She knows how to drive brand growth in global markets, how to connect with the consumer and what it takes to win across the marketplace. Eva also deeply understands the disruptive forces in our industry and how to connect a brand’s core value proposition to where the consumer is going.”

Larsson continued that Serano’s experience “will be critical in unlocking  Calvin Klein’s full global potential, and her appointment is an important next step in our continuing execution of the PVH+ Plan, our multi-year growth plan.”

Serrano said, “I am passionate about brands, the consumer and the fashion industry, and throughout my career developed the skills and experience to win in this increasingly competitive market. The opportunity to lead the iconic Calvin Klein brand and unlock its full potential across the world is a dream come true.”