Five Below names veteran finance, merchandising chiefs
An extreme value retailer is adding new faces to its C-suite, including a Macy's veteran.
Five Below Inc. has announced the appointments of Daniel Sullivan as chief financial officer and Michelle Israel as chief merchandising officer, effective Oct. 6, 2025. Both executives will report to Winnie Park, who was named CEO in December 2024. .
Daniel Sullivan
Sullivan, who succeeds Kristy Chipman as Five Below CFO, is a two-time public company CFO with approximately 35 years of experience in finance, operations and strategic leadership. Most recently, he served as executive VP and COO of Edgewell Personal Care after joining the company as CFO in 2019.
Sullivan previously served as CFO of Party City and CFO of Ahold Delhaize USA. He also was CFO and COO of Heineken USA and Heineken International.
Michelle Israel
Israel’s previous experience includes nearly 35 years at Macy’s and Bloomingdale’s, most recently as senior VP and general merchandise manager, beauty and center core, at Macy’s, where she oversaw a multi-billion-dollar portfolio until 2022 that spanned jewelry, beauty, shoes, handbags and more. She also led Macy’s value brands, Bloomingdale’s The Outlet and Macy’s Off Price/Backstage, owning the full P&L, inclusive of merchandising, stores, planning and finance.
In their new roles, Sullivan will be responsible for Five Below’s financial operations and related strategies, overseeing its finance, IT and asset protection teams. Israel will be responsible for merchandising, planning, allocation, and product sourcing, as well as product development, quality and compliance.
[READ MORE: Five Below posts robust Q2 as sales soar, rolls out simplified pricing structure]
“We are thrilled to welcome Dan and Michelle to the Five Below team,” said Park. “They share our ‘customer is the boss’ operating philosophy and passion for delivering ‘Wow!’ product at extreme value in a fun store experience for the kid and the kid in all of us. Their tenured experience at leading retail and consumer brands, proven business and customer acumen and ability to build high-performing teams with a strategic focus will be valuable as we execute on our vision and deliver on our growth objectives.”
Founded in 2002 and headquartered in Philadelphia, Five Below operates more than 1,850 stores in 44 states.
