First Look: Sesame Street Learn & Play reopens at American Dream
One of American Dream’s kid-focused tenants has undergone new upgrades.
Sesame Workshop, the global nonprofit behind "Sesame Street," has reopened the newly-enhanced Sesame Street Learn & Play at the East Rutherford, N.J. mega mall. The improved facility includes brand new interactive experiences with even more opportunities for guests to “laugh, play and connect” with their favorite furry friends from the iconic children's television show.
“We’re constantly raising the bar to deliver unforgettable experiences for our guests, and the new and improved Sesame Street Learn & Play shows how we turn something special into something truly exceptional,” said Adam Petrick, chief marketing officer of American Dream. “The reimagined educational play center solidifies its status as a must-visit destination, giving families a fun, immersive and educational experience filled with lasting memories.”
At Cookie Monster’s Cookie Factory, a fun ball pit experience, children help Cookie Monster “make cookies” by putting ingredient balls into his wacky mixing machines.
At Grover’s Junior Firefighter School, kids join Grover for hands-on firefighter training, climbing and crawling through obstacle courses, practicing hose-targeting skills and hopping aboard for a whirlwind fire truck driving lesson.
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Image courtesy of American Dream -
Image courtesy of American Dream -
Image courtesy of American Dream -
Image courtesy of American Dream
Guests can also visit Oscar’s Rotten Fun Fest, where children play grouchy games, such as Trashy Treasure Hunt, Can Crusher and the Seed Chute Shimmy, while learning about recycling and more.
For even more fun, children can head over to the Sesame Street Playground where they can climb, slide, ride and explore in more ways than ever before, then stop by the Laundromat and sort different-colored fabrics into their corresponding laundry machines.
The new additions at Sesame Street Learn & Play complement fan-favorite experiences, including exploring the rainforest in Elmo’s World, role-playing a shopping experience in Hooper’s Store, and sharing laughs with Bert and Ernie. Families can continue to capture memories around the Sesame Street neighborhood, such as the iconic 123 Stoop and Big Bird’s nest. Plus, Elmo, Cookie Monster, Abby Cadabby, Big Bird and the newest friend, Oscar the Grouch, will make appearances to add to the furry fun.
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“We’re delivering double the fun and even more meaningful moments for families to learn and play together,” said Jennifer Ahearn, senior VP of global strategic partnerships & themed entertainment at Sesame Workshop. “From helping Cookie Monster ‘make cookies’ in the Cookie Factory to training alongside Grover at Junior Firefighter School, these new hands‑on experiences are designed to spark creativity, curiosity and joyful learning.”
American Dream, developed by Triple Five Group, spans more than 3 million square feet and features more than 400 retail, food and beverage and entertainment attractions.
