First Look: Reitmans debuts new store design
A longstanding Canadian women’s apparel retailer is unveiling a new store design.
As part of its 100th anniversary, Reitmans is introducing a new logo and reimagined store concept at the Carrefour Laval shopping center, located outside of Montreal. Designed by interior design studio Burdifilek as a “structured and intentional space,” the new design features a “warm and refined aesthetic” with open layouts, carefully considered lighting, rich textures and a clean palette, according to Reitmans.
The retailer added that the aim of the design is to strike a balance between clarity and emotion by creating a store experience where its products take center stage. The new store concept will be rolled out across Canada beginning in 2027.
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"This initiative reflects a natural evolution for Reitmans," said Isabelle Bonin, VP of marketing, e-commerce and visual presentation at Reitmans. "We wanted to create a clear and intuitive environment that better showcases our collections and reflects our current fashion sensibility. It's an experience designed to better support our customers and strengthen their connection to the brand."
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(Image courtesy of Reitmans) -
(Image courtesy of Reitmans)
As part of its commitment to creativity, Reitmans collaborated with Montreal-based artist Miville and will be featuring one of her original pieces in the space to introduce an artistic dimension that connects fashion, design and expression. Launched at Carrefour Laval on April 18, the new store concept will be rolled out across Canada beginning in 2027.
"In an era of rapid retail change, the forces at work are both global and local,” said Paul Filek, co-founder and managing partner, Burdiflek. “Our partnership with Reitmans reaffirms design as an investment in business strategy for evolving legacy brands and secures its longevity in a demanding market.”
Part of the RCL – Reitmans (Canada) Limited portfolio, Reitmans operates more than 200 stores across Canada.
