First Look: Miniso debuts largest Canadian store yet
Miniso is going big at Canada’s largest shopping center.
The China-based value retailer has opened a new 10,700-sq.-ft. store at West Edmonton Mall, marking its largest store in Canada yet. Miniso Edmonton follows the brand’s “Super IP + Super Store” strategy, bringing together a large selection of global IP collaborations and comprehensive product selections of around 5,000 SKUs. The store features collections from popular global IPs such as Sanrio (including Hello Kitty), Disney (Stitch, Winnie the Pooh), and Harry Potter, alongside Miniso’s owned IPs.
Miniso now operates more than 70 locations in Canada, including signature locations such as the IP Collection Store at Toronto Eaton Centre and Canada’s first pink-themed flagship at CF Richmond Centre in Vancouver. The brand says that more stores are planned for “key” Canadian cities.
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(Image courtesy of Miniso) -
(Image courtesy of Miniso) -
(Image courtesy of Miniso) -
(Image courtesy of Miniso)
As of Dec. 31, 2024, Miniso operated more than 7,500 stores worldwide, with more than 4,380 of them located in China. The brand opened 1,219 net new stores in 2024.
[READ MORE: First Look: Miniso opens Amsterdam flagship]
Developed by Triple Five Group, West Edmonton Mall serves 1.3 million locals, and sees annual foot traffic of over 30 million visitors. The center features over 800 retail, entertainment and dining options.
