First Look: Claire's expands into Mexico with flagship store

Zachary Russell
Digital Editor
Zach Russell headshot

Claire’s is entering a new international market.

The young women’s jewelry and accessories retailer has opened a flagship in Mexico at the Plaza Satélite shopping center in Mexico City. The 1,227-sq.-ft. store features jewelry, fashion and hair accessories, toys, tech, cosmetics and more. 

The new location will also offer Claire’s signature service, ear piercing, under its recently-unveiled Pierced by Claire's visual identity. The service is now located in a more
intimate location towards the back, with an option for consumers to be pierced in a private area if they prefer.

Claire's expansion into Mexico follows the summer announcement that the company was planning to open 50 stores within the European Union in 2023. The retailer operates over 2,750 retail stores globally in 17 countries throughout North America and Europe, along with franchised stores in the Middle East and South Africa.

"Claire's is a beloved brand with a highly-engaged audience, and as we continue to transform into a fashion powerhouse, we are dedicated to constantly expanding upon the places and ways we connect with them," said Richard Flint, Claire's president of Europe. "Opening a flagship store in Mexico presents an exciting opportunity to continue building on the brand's reach through immersive experiences and is just the start of the opportunity we see in this market."

Domestically, Claire’s recently launched an in-store partnership with Kohl’s to bring its displays to more than 700 of the department store’s locations across the country, just in time for the holiday season.

Last week, Claire's named 25-year retailing veteran Chris Cramer as CFO and COO. He will oversee Claire’s finance, supply chain, technology and North American real estate teams.

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