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First Look: Check out On's sleek new store in Miami

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On has expanded its growing retail footprint in one of America’s hottest markets.

The Swiss athletic footwear and apparel brand has opened its fifth U.S. location, a 3,229-sq.-ft. store in Miami's upscale Design District.  In July, On opened its fourth U.S. location in Brooklyn, N.Y. The company, which went public on the New York Stock Exchange in 2021, has announced plans for stores in Chicago, Austin and Portland, Ore., home to the company’s North America headquarters.

Sleek and stylish, the Miami store takes its inspiration from its local surroundings, with an earthy color scheme and sand-grain infused cement panels designed to evoke the warmth and nature of Miami Beach. 

The centerpiece of the space is On's signature "magic wall," an immersive, more than eight-foot tall structure with concealed drawers that hold  each size of every On sneaker. The wall eliminates the time shoppers typically spend waiting to receive sizes and maximizes interactions with On’s footwear experts to find the perfect fit, the company said.

"Miami connects performance and design like no other city in the world, and blending those two things is core to On's DNA," said Martin Hoffmann, co-CEO and CFO, On. “Our new store will help us create more intimate touchpoints with our athletes and fans in this city, taking their experience with our footwear and apparel to new levels."

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On Miami also features the brand’s latest interpretation of its alpine boulder, a structure found in many On stores around the world. Each boulder is a 3D-scanned recreation of an actual boulder in the Swiss Alps, with details tailored to each location’s culture. To design the boulder in its Miami store, On collaborated with local artist Lucas Muñoz Muñoz. 

The boulder featured in On Miami features hand-hammered metal contours treated with the latest advancements in automobile chromaflair paint, inspired by the art deco and car culture Miami is known for. As customers move around the boulder, they have the illusion of changing colors, giving the installation a dynamic and interactive experience.

In addition to being a dedicated space for community experiences and events, On Miami will host Run Clubs every Wednesday, inviting guest hosts to co-lead the group along the city’s most popular routes.

“Our new store in Miami underscores our continued investment in the Americas, which is On's biggest market and biggest growth driver globally,” said Britt Olsen, GM of the Americas and head of global commercial strategy. “We’re grateful for the opportunity to grow a new community of On athletes and movers in Miami, and to connect more closely with those who are already fans of our brand. Portland, Austin, Chicago… you’re next!”

On currently operates 27 stores globally. 

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