As Toys “R” Us mulls another round of store closures, Target is positioned to benefit most from the fallout.
The embattled toy retailer is considering closing more than 100-plus stores. If this plan materializes, Target is primed to pick up some lost sales, according to
CNBC.According to a note to his clients, UBS analyst Michael Lasser said in the report, “93% of Toys “R” Us stores are within a 15 minute drive of a TGT [Target]. TRU and Target are exposed to [a] similar consumer demographic.”
Based on Lasser’s estimates, Target’s store proximity, in addition to big investments in its toy department — including beefing up an exclusive selection for kids — could boost same-store sales by 0.45%. This is based on the closure of an estimated 183 Toys “R” Us stores.
Walmart would not benefit as well from the same scenario, and would only experience a potential lift of about 0.10%, the report said.
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