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RaceTrac tries something new—franchising

RaceTrac has taken its first step into the franchising space.

As part of the launch strategy, the family-owned convenience store operator is seeking experienced, qualified candidates to franchise three established locations in Florida. With operations in Central Florida spanning three decades and more than 170 stores throughout the state, three existing RaceTrac stores in Clermont, Mt. Dora, and DeLand are immediately available as franchise opportunities. (The locations all boast average fuel gallon sales nearly three times the NACS Industry average, according to RaceTrac.)

"As a pioneer and trusted leader in the convenience store industry, RaceTrac has prided itself in delivering a top-tier guest experience since 1934," said Natalie Morhous, president of RaceTrac, Atlanta, which operates more than 500 convenience store locations in Georgia, Florida, Louisiana and Texas. "Now, in our 85th year, we are capitalizing on our conveniently located stores, and expertise in fuel and merchandise retailing, to recruit and support qualified entrepreneurs in Central Florida.”

RaceTrac said its franchise owners will benefit from the brand’s conveniently located stores, comprehensive training program and proven experience in marketing, operations and merchandising. In addition, franchise owners will be able to take advantage of the company’s strong brand reputation and presence in the Central Florida region.

RaceTrac said franchisees should have strategic agility, business acumen, integrity and the ability to build an effective team. Ideal candidates will possess a desire to join a hands-on business opportunity where franchisees are actively involved in the day-to-day operations. Also, potential franchisees should have a net worth of at least $700,000 and liquidity of at least $350,000. Candidates who meet these preliminary qualifications will be required to make an initial investment ranging from approximately $1 million to $1.4 million, depending on the size of the store, store location, and equipment costs.
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