GNC in more global expansion
General Nutrition Corporation is expanding into the land down under.
Just a month after it announced plans to ramp up its business in India, the retailer said it will establish and develop a presence in the Australian market. Under a master franchise agreement, GNC will partner with Rapid Nutrition to market, sell and distribute GNC products through retail store expansion, e-commerce, and other potential distribution channels throughout Australia. In addition, Rapid Nutrition will be able to distribute its owned brands through the GNC global network.
"We are pleased to partner with one of the leading distributors of health and wellness products in Australia and believe this partnership will fuel our entry and expansion into the large Australian market," said Ken Martindale, CEO of GNC. "Rapid Nutrition has an established presence in Australia and shares our commitment to advanced, high-quality products and ingredients."
According to Euromonitor, Australia's consumer health market was approximately $3.1 billion in 2017.
Just a month after it announced plans to ramp up its business in India, the retailer said it will establish and develop a presence in the Australian market. Under a master franchise agreement, GNC will partner with Rapid Nutrition to market, sell and distribute GNC products through retail store expansion, e-commerce, and other potential distribution channels throughout Australia. In addition, Rapid Nutrition will be able to distribute its owned brands through the GNC global network.
"We are pleased to partner with one of the leading distributors of health and wellness products in Australia and believe this partnership will fuel our entry and expansion into the large Australian market," said Ken Martindale, CEO of GNC. "Rapid Nutrition has an established presence in Australia and shares our commitment to advanced, high-quality products and ingredients."
According to Euromonitor, Australia's consumer health market was approximately $3.1 billion in 2017.